The World Jewellery Confederation (CIBJO) has just shaken up the gemstone world with a bold new proposal—using "Fei Cui" as the international standard name for jadeite. Announced during the 2024 Jadeite Forum in Shanghai, this push is all about unifying the jadeite market globally, from its name to its trade practices.
A New Name for Jadeite—But Why Now?
For years, jadeite has been called by many different names across the globe, causing confusion in international trade and for consumers. Now, CIBJO aims to end the confusion by promoting "Fei Cui" as the standard name for jadeite worldwide. With this unified name, the goal is to boost transparency, streamline trade, and help consumers easily identify and understand this iconic gemstone.
Experts Back the Change at a Global Forum
The Jadeite Forum in Shanghai brought together industry leaders, gemologists, and academics to discuss the impact of this game-changing move. Chow Tai Fook’s Managing Director, Kent Wong, shared insights on the forum's goals, emphasizing how adopting a global standard for jadeite's name will drive sustainable growth in the industry. Dr. Claudia Liao, President of the Gemmological Association of Hong Kong (GAHK), outlined future goals to make jadeite standards more comprehensive and universal.
Dr. Gaetano Cavalieri, President of CIBJO, praised the efforts to establish "Fei Cui" as the official name, saying it would raise jadeite’s status in the global jewelry industry and protect consumer interests.
How 'Fei Cui' Will Transform the Industry
- Unification: By adopting "Fei Cui," consumers and traders can have a common understanding of jadeite, eliminating confusion and making the market more accessible.
- Transparency: A standardized name will reduce information asymmetry, protect consumer rights, and increase market transparency.
- Market Impact: This unified standard will add value to jadeite, enhance its international trade, and ultimately strengthen its global appeal.
A Brighter Future for Jadeite
The impact of this initiative could be huge. It will ease trade barriers, boost the market value of jadeite, and support the cultural legacy of this gemstone by making it globally recognizable. With "Fei Cui" as the new international standard, jadeite is poised to enter an exciting era of growth, paving the way for enhanced cultural exchange and more vibrant trade on a global scale.
Is This the Beginning of a Jadeite Revolution?
CIBJO’s move is set to shake up the gemstone market. With a unified name and clear standards, jadeite—now "Fei Cui"—might just become the next big trend in luxury jewelry, bringing its rich history and cultural depth to a new generation of jewelry lovers.