New York— The upcoming JA New York Fall Show, set for October 26–28 at the Javits Center, is being pitched as the ultimate buying opportunity for retailers preparing for the holiday rush. But beneath the glitz of classic designs, trending jewelry, and diamond essentials lies the bigger question—will natural diamonds still dominate, or will lab grown diamonds continue stealing the spotlight?
The event promises a comprehensive marketplace featuring loose gemstones, findings, and must-have seasonal stock. Beyond product, the show floor will host pop-up education sessions and networking events designed to spark critical conversations around the industry’s biggest challenges.
International Flair, Global Tensions
International pavilions are always a JA highlight. Piazza Italia will showcase exclusive Italian craftsmanship, Hong Kong and NCA sections return with value-driven global designs, and South Africa is back with an edited showcase of imaginative talent. Together, they bring diverse aesthetics—but also highlight the ongoing global tug-of-war between cost, quality, and the rise of alternative gems like cultivated diamonds.
Voices That Matter
This year’s Pop Up Education roster reads like a who’s who of jewelry thought leadership:
- Michelle Graff (National Jeweler) in conversation with Marion Fasel (The Adventurine) on A History of Diamond Engagement Rings—A True Romance.
- Counsel from Jewelers Vigilance Committee dissecting how tariffs are reshaping fine jewelry’s margins.
- Brecken Branstrator (GemGuide) and influencer Benjamin Guttery tackling current market challenges and pinpointing growth opportunities.
- Sara Murphy (Jewelers for Children) introducing new partners driving philanthropic change.
These sessions go far beyond trend-watching—they directly confront the instability facing jewelers right now: tariffs, inflation, and shifting consumer demand for lab grown jewelry.
The Stakes
The JA New York Show has always been about stocking cases and connecting the trade. But in 2024, the stakes are higher. Retailers aren’t just shopping—they’re deciding whether to double down on mined diamonds or embrace the cultivated future.
👉 Want to understand why lab grown diamonds are overtaking natural stones? Dive into our Lab Grown Diamonds guide.
👉 Explore how sustainability and transparency are driving change in our Ethics & Sustainability Hub.