It’s always rewarding when a friend wears your jewelry to celebrate a milestone, but it becomes even more of a media sensation when that friend is Hailey Bieber. The model and beauty entrepreneur recently shared Isa Grutman’s “Mom” ring on her Instagram Stories, making waves across social media.
Hailey, married to pop star Justin Bieber, recently welcomed their son, Jack Blues, in August. In September, Hailey posted about the “Mom” ring, prompting Marie Claire to call it the ultimate “push present.” Grutman, who designed the ring for her signature Isa Grutman collection, was thrilled to see her friend share the piece.
Grutman explained that her friendship with Hailey made it easy to collaborate, and that working with clients—whether celebrity or not—was one of the reasons she pursued jewelry design. The “Mom” ring, priced at $1,980, wasn’t a custom piece; it’s part of her ready-to-wear collection, chosen by Hailey to mark her new role as a mother.
Though Grutman couldn’t disclose much about her relationship with the Biebers, she noted that her approach to working with them was similar to how she interacts with all her clients: “Their happiness is my happiness,” she said. Whether it’s choosing something from her pre-designed collection or creating a custom piece, Grutman focuses on meeting her clients' needs.
The media attention surrounding Bieber’s post has been a boost for Grutman’s brand. “Seeing our designs covered by magazines and websites is incredibly rewarding—it not only raises our visibility but also brings in new clients,” she shared. For Grutman, each piece becoming part of someone’s personal story is a cherished moment.
In addition to being a jewelry designer, Isa Grutman has a background in modeling and fashion design. She recently opened a flagship store in the Miami Design District, offering a personal and elegant shopping experience. Though she loves meeting clients in person, Grutman ensures that online orders also receive personal attention, with smooth customer service and timely delivery.