In the high-jewelry world, Gurhan Orhan’s latest Untamed collection is stirring conversations far beyond its carved gemstone wolves, soaring birds, and lion pendants. Each piece in 22k and 24k gold is marketed as a talisman, tied to the four classical elements—earth, fire, water, and air. Orhan insists that these animals are more than decorative symbols; they are “spiritual guides” meant to reconnect women to their own primal nature.
Crown fish pendant necklace in 22k and 24k gold with carnelian and diamond, $2,910
But here’s the debate: while Untamed pays homage to ancient forces with mammoth ivory, labradorite, carnelian, turquoise, and diamonds, the collection also reveals the uncomfortable truth about traditional jewelry—at today’s record-breaking gold and diamond prices, is this model sustainable without lab-grown alternatives?
Crown lion pendant necklace in 22k and 24k gold with labradorite and diamond, $9,460
Take the lion pendant carved in labradorite, topped with a crown of 24k gold and diamond. At nearly $10,000, it embodies the purity and prestige of heritage luxury. Yet younger buyers are asking sharper questions: why not offer the same power animal in lab-grown diamond jewelry with sustainable gold? Why not channel elemental symbolism through materials that carry ethical weight, not just aesthetic presence?
Crown wolf pendant necklace in 22k and 24k gold with labradorite and diamond, $5,930
The wild horse pendants in Sleeping Beauty turquoise or blue topaz strike an extraordinary image of freedom. Still, in 2025, freedom in jewelry also means choosing lab-created diamonds for talisman jewelry—stones that hold the same fire and brilliance without the baggage of mining.
Orhan’s “Untamed” speaks about authenticity and primal energy, but the jewelry market is shifting under his feet. Today’s consumers crave both meaning and transparency. That’s why sustainable talisman jewelry with lab-grown diamonds is trending globally, from luxury boutiques in Milan to e-commerce disruptors in New York.
Crown goose pendant necklace in 22k and 24k gold with mammoth ivory and diamond, $6,920
If heritage designers like Gurhan don’t adapt, collections like Untamed risk being seen as beautiful relics rather than bold, future-forward statements. The truth is harsh: carved gemstones and mammoth ivory alone won’t carry jewelry into the next decade. The rise of lab-grown diamonds in high jewelry trends is proving that luxury is no longer about scarcity—it’s about values, storytelling, and accessibility.
Maybe the real “untamed” force in jewelry isn’t the wolf or the lion. It’s the unstoppable consumer demand for lab-created diamonds redefining what fine jewelry even means.