The sparkle is getting stronger in India — and De Beers knows it. 🌟
CEO Al Cook just dropped a glittering prediction: India’s diamond jewelry market is set to double by 2030! 💥💍
📈 India overtook China last year to become the #2 market for natural diamond jewelry
💵 Current demand is just under $10 billion — and it's growing at 12% annually
🚀 That means demand could hit $20 billion by 2030 if trends hold
So what’s De Beers doing?
They’re going all-in — starting with a major retail blitz.
🛍 Launching Forevermark in India
🏬 4 new stores coming soon (2 in Delhi, 2 in Mumbai)
🎯 Goal: 100+ stores in the next 5 years across major metros and Tier II/III cities
📦 It’s not just offline either — they’re going full omnichannel with e-commerce + physical stores, using a smart cluster-based approach to dominate each market before expanding 🌐
But that’s not all 👀
🔬 De Beers is shutting down Lightbox (its lab-grown diamond jewelry brand)
💔 LGD wholesale prices have plummeted 90%
🔎 Consumers are finally learning that natural ≠ lab-grown, and De Beers’ "Diamond Proof" campaigns are gaining traction
💸 Marketing spend on natural diamonds in India will be the highest in a decade in 2025
🔧 Their tech division, Element Six, is also betting on India’s AI and semiconductor boom for industrial diamonds
And about those U.S. tariffs?
🇺🇸 Cook is confident:
“There are no natural diamond mines in the U.S. — just like gold, they’ll likely get an exemption.”
✨ TL;DR: India is becoming the world’s most glittering diamond battleground — and De Beers wants to be king 👑💎