Hamilton Jewelers has completed a stunning renovation of its Palm Beach boutique on Worth Avenue, setting a new standard in jewelry store design. The revamped space, which reopened in December, blends luxury with comfort, creating an inviting environment tailored to today’s discerning jewelry shopper.
“We’ve had the privilege of collaborating with a talented design team for several of our recent renovations, including a seven-year project in our historic Princeton, N.J. location, which was completed in 2024,” said Anne Russell, Executive Vice President of Hamilton Jewelers. “Tom Pulk of Pulk Design brought his exceptional taste and vision to this project, and the results speak for themselves.”
The redesigned Palm Beach boutique showcases wood-and-glass display cases that enhance the sleek and sophisticated ambiance of the store. The store’s layout includes round cases positioned centrally, allowing customers to view the jewelry from all angles, while the bright, airy space features light-colored walls and ceilings that allow the cases to shine.
A geometric flooring pattern adds warmth and depth, complemented by plush upholstered chairs and barstools that encourage customers to relax and enjoy the space. The display cases feature pops of blue, creating an eye-catching backdrop for the stunning jewelry pieces.
Hamilton Jewelers has been a fixture in Palm Beach since 1977, and the boutique at 215 Worth Avenue has been serving customers since 1983. Irving Siegel, who acquired the New Jersey-based retailer in 1927, moved to Palm Beach to retire but recognized the area’s potential as a premier shopping destination. His grandson, Hank Siegel, now serves as President and CEO of the company.
“The renovation of our Worth Avenue store is a significant milestone in our journey, representing the rich history we’ve built in Palm Beach and our long-standing relationships with clients,” said Hank Siegel. “We are proud to offer an in-store experience that reflects our reputation and the world-class boutique we’ve created.”
The boutique’s renovation includes an exclusive salon for Swiss watch brands like Breguet, Breitling, and Tudor, designed by Tudor’s European team. A refreshed bespoke space has been added for engagement and wedding ring shopping, while the designer jewelry section highlights exclusive U.S. brands such as Fred.
Looking toward the future, Hamilton Jewelers has expanded its selection with new contemporary jewelry partners, including Giorgio B, for which they are the exclusive Florida retailer. The boutique now also features additional lounge areas to ensure guests are entertained and comfortable in a luxurious setting.