The price of gold is on a wild ride — and jewelry designers are calling it “chaos, pure chaos”. But here’s the twist: instead of scaring buyers away, it’s making them want gold even more! 🤯✨
💎 From $1,500 to $3,400+ an Ounce!
When Danielle Sherman launched her brand Sherman Field in 2019, gold was around $1,508/oz. Now? It’s smashing records at $3,411.40! And guess what? Her sales have nearly doubled from last year 😍
🤑 Why It’s Not Slowing Down:
- Gold = a symbol of wealth + a hedge against economic doom
- Economic instability = more gold fever 🏦📈
- Customers are buying 3 pieces at a time instead of one 😮
🎯 Even $10K necklaces are flying off the shelves. Sherman locks in prices for 48 hrs to help clients chill before the next gold surge.
📊 Richemont (Cartier’s parent company) reported $4.2 BILLION in jewelry sales last quarter — $100 million above expectations 💸
💬 "People know gold is going up... and that just makes them want it more," says designer Jenna Katz, who’s seeing bridal clients rush to lock in wedding band prices 💍
🧪 Behind the Scenes:
- Some designers considering switching from 18K to 14K gold to control costs
- Others scaling down designs or mixing in less expensive metals
- But nobody’s quitting gold — it’s still the star 🌟
💎 Gemologist Sharon Novak says NOW is the time to buy — before prices get even crazier. “There’s a window… but it’s short.” 🕒
📈 Even collectors are flexing:
“My fine jewelry collection has gained more value than my fiancé’s stock portfolio.” — Jessica Graves, collector & newsletter queen
🎨 The Future of Gold Design?
Designers like Rebecca Zeijdel-Paz and Ezra Woods are mixing things up:
- Vintage coral, old stones, mixed metals 🔮
- Still gold-centric, but more creative — and sustainable
💡 Takeaway:
Gold is EXPENSIVE, but it’s also sexy, smart, and still selling.
If you’re waiting for prices to drop… don’t hold your breath 😤💥