From Recycled Metals to Lab-Grown Diamonds: Is Reformation’s Jewelry Truly Sustainable?

Reformation Steps Into Jewelry

Reformation, long recognized for sustainable fashion, has launched its first official jewelry collection, moving beyond apparel into the accessories space. Built from recycled metals like sterling silver and gold-plated brass, the line emphasizes circularity and responsibility. The release follows earlier collaborations and marks the brand’s attempt to own its jewelry design process entirely.

Style Meets Sustainability—or Marketing Spin?

Estelle earrings in sterling silver, $148

Mabel ring in sterling silver with black jade signet, $128

The collection channels Reformation’s effortless “California-meets-Paris” aesthetic with modern classics: the Estelle sterling silver earrings, 24k gold–plated brass chains, pendants on textile cords, and bold button studs. Prices range from $98–$348, targeting the affordable-luxury market.
Yet a question lingers: in an era where lab-grown diamonds vs natural diamonds dominate debates, is recycled metal jewelry a bold step forward in ethical jewelry—or just a stylish marketing move?

Circularity and Transparency in Practice

Reformation has pledged full circularity by 2030, publishing annual impact reports and offering a take-back program to recycle old jewelry into new designs. These initiatives echo what sustainable fashion consumers expect—but are they enough? With sustainable gemstones and supply chain transparency gaining traction, critics wonder if recycled metals alone can compete.

Blanche cuff, $248, and ring, $98, in sterling silver

Competing in the Ethical Jewelry Market

While recycled metals reduce mining demand, shoppers now look for more robust assurances. GIA notes that ethical sourcing extends beyond metals to gemstones and diamonds. Competitors offering sustainable gemstones jewelry brands and lab-grown diamonds are positioning themselves as fuller solutions. Reformation, by comparison, may be seen as taking only the first step.

Marjorie earrings in 24k gold–plated brass with black onyx, $248

Carmel necklace with 24k gold–plated brass pendant, $148

Joan earrings in 24k gold–plated brass, $148

The Bigger Picture: Fashion Meets Fine Jewelry

Reformation’s entry raises industry-wide questions:

• Can a fashion label gain credibility in the jewelry market?
• Will consumers accept recycled metals as enough to qualify for “ethical jewelry”?
• Or will lab-grown diamonds and gemstone transparency set the new standard?

The launch highlights the tension at the core of today’s jewelry industry: style and branding versus true sustainability.