Hearts On Fire just made a bold executive move—naming luxury retail veteran Vickie Rokkos as its new National Sales Director for North America. With over 20 years of experience across Gucci, Ralph Lauren, and Movado, Rokkos brings a powerhouse pedigree to the Boston-based diamond brand.
At Gucci, she led sales for timepieces and jewelry across North America, shaping strategies for one of the most dominant players in luxury fashion. Now, she's set to bring that same energy to Hearts On Fire, focusing on scaling revenue, boosting customer engagement, and expanding reach in key markets.
She reports directly to Rebecca Foerster, Hearts On Fire’s North America president, and becomes a key player in the brand’s next chapter under its parent company Chow Tai Fook, the Chinese jewelry giant with global influence.
With the diamond industry pushing to reinvent itself post-pandemic and post-Lightbox disruption, this hire signals serious intent. It’s not just about sparkle—it’s about strategy.