From luxury fashion and buying to becoming a pioneer in jewelry design, Rosanna Fiedler has always had a keen eye for beauty and innovation. After working with high-end fashion brands and gaining valuable experience in the buying and marketing side of the jewelry industry, she founded Wyld Box in 2019—a brand that has been captivating audiences ever since.
Before diving into her entrepreneurial journey, Fiedler worked for brands like Bergdorf Goodman and Neiman Marcus. Her passion for styling, trend forecasting, and luxury purchasing gave her a strong foundation in the business, but it was always her love for fine jewelry that led her to make the leap into entrepreneurship.
“I always knew I wanted to start my own brand,” says Fiedler. “The idea for Wyld Box was born out of my desire to create something personal, meaningful, and accessible to women who love luxurious, bold jewelry.”
Wyld Box, Fiedler’s brainchild, provides subscription boxes filled with curated, high-quality jewelry pieces that reflect the latest trends and timeless designs. But it’s not just about jewelry—Wyld Box’s mission is about embracing individuality and style, giving its customers the opportunity to elevate their fashion choices through unique accessories.
The brand quickly gained traction with its carefully curated monthly boxes, each featuring exclusive designs that appeal to a diverse range of women. Fiedler credits much of the brand’s success to her experience in the fashion world, which allowed her to build a collection of jewelry that is both trendy and timeless.
“We focus on quality and customer satisfaction,” she explains. “Every piece we select is designed to empower our clients and make them feel confident and stylish, no matter the occasion.”
Through determination and a commitment to her vision, Fiedler successfully transitioned from fashion insider to jewelry mogul. Today, Wyld Box continues to grow, offering its customers not just a product, but an experience. Fiedler’s entrepreneurial spirit and deep understanding of the fashion industry have made Wyld Box one of the most exciting brands to watch in the jewelry sector.