Forget the ties and mugs—this year’s Father’s Day is all about gifts with heart. 💝 U.S. consumers are shifting towards meaningful, personalized jewelry that dads can wear daily and cherish forever.
💬 “Men want pieces they can wear for different occasions and that feel personal,” says Ann Grimmett, VP of merchandising at Jared.
💎 Hot Trends This Year:
- Bold yellow or white gold, silver, leather, and bead combos
- Unique bands, medallions, and symbols
- Golf-themed accessories like cufflinks and divot tools
- Watches with pops of color, leather straps, or sporty designs
🏌️ Rebel Nell is turning history into jewelry by repurposing caddie bibs from Detroit’s PGA Tour into limited-edition necklaces, bracelets, and more—crafted by women overcoming employment barriers.
📈 Record Spending Alert: Americans are expected to spend $24 billion this Father’s Day, up from $22.4B in 2024. Average spending is $199.38 per person, with those aged 35–44 splurging the most at $278.90.
🛍️ Where they shop:
- Online (41%)
- Department stores (35%)
- Discount chains (23%)
- Specialty stores (22%)
👨👧👦 Who they're buying for:
- Father or stepfather (48%)
- Husband (25%)
- Son, brother, friend, grandfather (remainder)
✨ Whether it’s a bold chain or a whistle pendant decked in pavé diamonds and emeralds, dads deserve something unforgettable.