As Edinburgh boutique ætla celebrates its fourth anniversary, founder Keira Wraae-Stewart reflects on its success and unveils new plans to captivate clients. Known for championing Scottish jewelry craftsmanship, ætla continues to elevate the artistry of local designers with innovative initiatives like its jeweler residency program.
A Boutique With a Mission
Founded in 2020 in Edinburgh’s Stockbridge neighborhood, ætla has become a hub for Scotland’s finest jewelry. The boutique showcases renowned designers such as Grainne Morton, Ellis Mhairi Cameron, and Alison Macleod, offering clients unique and meaningful collections.
“We are incredibly proud of how far ætla has come in just four years. Our success is a testament to the dedication of local artisans and our commitment to offering clients something truly unique,” says Wraae-Stewart.
Introducing the Jeweler Residency Program
This year marks the debut of the ætla residency, an initiative that highlights both emerging and established designers. Resident jewelers will have their work featured in-store and online, with a new lineup introduced quarterly.
The inaugural residents, Susannah King and Sarah Straussberg, bring their expertise to the program:
- King, a fourth-generation goldsmith based in London, is crafting an exclusive collection using responsibly sourced materials.
- The residency emphasizes sustainability, authenticity, and meticulous craftsmanship, aligning with the values central to ætla’s mission.
“Customers today want to know the stories behind the jewelry they buy. They’re seeking pieces that reflect their individuality and values,” says Wraae-Stewart. “Our residency offers them just that—unique, ethically sourced designs that resonate on a personal level.”
Embracing Quiet Luxury
ætla has made a name for itself by focusing on quiet luxury, avoiding fleeting social media trends like maximalism. “Simplicity can make a powerful statement,” Wraae-Stewart explains. “Our collections highlight timeless and sophisticated designs that let individuality shine.”
The boutique’s offerings include vintage and antique jewelry, prized for their history and sustainability. “Each piece carries a sense of history and unique craftsmanship that modern designs often lack,” she adds. “Vintage jewelry is a way to recycle and honor the artistry of the past while making a sustainable choice.”
Looking Ahead to 2025
Wraae-Stewart predicts a rise in demand for personalized experiences and bespoke services in jewelry retail. She believes clients will increasingly seek transparency and deeper connections with the pieces they choose.
“It’s all about finding jewelry that resonates personally,” she says. “ætla will continue to focus on sustainability, quality, and stories that add meaning to every piece.”