Donna Karan New York continues to expand its universe since its relaunch with the introduction of its first dedicated fashion jewelry collection. Donna Karan New York will be partnering with The Jewelry Group, a wholly owned subsidiary of Premier Brands Group Holdings, to develop the new line.
G-III Apparel Group, which owns Donna Karan New York, already has an existing partnership with The Jewelry Group Inc. for DKNY. This new licensing agreement builds on that relationship, extending into Donna Karan New York, as the brand continues its growth following the spring 2024 relaunch.
“We are thrilled to expand Donna Karan New York into the jewelry category with The Jewelry Group Inc., who have been strategic and experienced partners for DKNY since 2017. The upcoming launch reflects the brand’s continued momentum to reach its audience in new, elevated ways,” said Jeff Goldfarb, executive vice president at G-III Apparel Group.
“We’re delighted to expand our relationship with G-III Apparel Group as we welcome Donna Karan New York into The Jewelry Group Inc.’s extensive portfolio of brands,” said Fran Lukas, chief executive officer of The Jewelry Group, which has 32 licensed and proprietary brands, including DKNY, Givenchy, Lauren Ralph Lauren, Anne Klein, Karl Lagerfeld, Marchesa, Simply Vera, Vera Wang, Judith Jack and Napier.
The Donna Karan New York Jewelry Collection, which retails from $125 to $350, will be available to shop exclusively on donnakaran.com starting in holiday 2025. It will feature designs inspired by the sculptural pieces from the brand’s archives.