De Beers Group just brought the sparkle to the JCK Las Vegas Show—the world’s biggest jewelry industry party—with a double feature that’s turning heads across the globe!
✨ First up: Ombré Desert Diamonds
A brand-new jewelry concept—De Beers’ first in over a decade! Inspired by the golden hues of the desert, this line blends warm whites, champagne tones, and deep ambers into stunning multi-stone designs. Think rare, real, radiant.
Retailers are officially invited to hop aboard the ombré trend train 🚂 and De Beers is backing them with major media buzz and marketing tools. Could this be the next eternity ring-level hit? De Beers sure thinks so.
🪙 Next: Origin, De Beers Group
Ready to track your diamond from mine to “mine forever”? With the power of blockchain (via Tracr), Origin lets you see your diamond’s entire story—from the country it came from to its rarity score to the social impact it made. 🌍💫
This is more than just sparkle. It’s transparency, storytelling, and soul. And with digital tools to help retailers bring it all to life, Origin is here to turn every diamond into a personal, ethical journey.
🧠 CEO Al Cook says it best:
“We’ve hit every goal from 2024, and now we’re entering a new era! From the story-rich Origin to our fresh Ombré beacon, De Beers is evolving and leading again.”
🌍 Also on stage at JCK:
- 💨 Angola exploration milestone reached (shout-out to geophysics!)
- 🔍 Tracr traceability upgrades for US retail
- 🔬 First tech diamond output at Element Six in Oregon (farewell Lightbox jewelry 💔)
- ☀️ Solar power coming to Venetia Mine in South Africa from 2026
- ⚡ Namdeb and Debswana boost renewable energy in Namibia and Botswana