De Beers is raising the bar on diamond transparency with its newest tech flex: DiamondProof, a high-speed verification device that instantly tells you if your diamond is the real deal—or a lab-grown imposter. 💡
Already popping up in major U.S. jewelry stores, this tool is here to restore trust in a market flooded with lab-grown and simulant stones. De Beers says it’s built to never deliver a false positive, so when it says it’s natural—you can believe it.
💎 What makes it special?
- Built on the same tech as De Beers' SynthDetect
- Screens both loose and set diamonds
- Verifies authenticity in just seconds
- Detects unique traits found only in Earth-formed diamonds
De Beers Brands CEO Sandrine Conseiller says it best:
“Consumers deserve transparency when buying diamonds… DiamondProof gives them peace of mind.”
As concerns around lab-grown diamonds grow—and consumer demand for authenticity spikes—this device is De Beers’ latest move to protect the legacy (and value) of natural diamonds. 🌍
And it’s not staying in one country for long—De Beers plans to roll out DiamondProof globally in the months ahead.
TL;DR:
Want to know if your diamond is real? De Beers has a device for that.
Fast, reliable, and future-forward—it’s the ultimate peace-of-mind machine for the modern shopper. ✨