💍 US consumers are going gemstone crazy! A fresh 2025 survey by The Plumb Club shows that 65% of buyers are actively seeking jewelry featuring birthstones. That’s not a trend — it’s a gemstone revolution! 💥
💎 Top Gemstone Highlights
- 🌈 39% of shoppers want bright-colored gems (⬆️ up 7% from 2023)
- 🤍 Neutral tones? Only 34% still want them (⬇️ down 12%)
- 🦪 81% love pearls — especially for gifting
- 52% prefer white pearls
- 25% go for colored pearls
- 50% want the classic strand
- 32% opt for modern designs
✨ Metal Madness
- 💛 Yellow gold is #1 at 26%
- 🤍 White gold trails close at 24%
- 👑 Platinum: 23%
Even with gold prices rising, 50% of consumers still love gold best, no matter the shade!
💍 Favorite Jewelry Categories
- 💍 Rings: 28% (still reigning supreme)
- 🧏 Earrings: 24% (but dropped 9% from last year)
- 📿 Necklaces: 23% (gained 3%!)
🎨 Ring Style Breakdown
- 46% want gemstone/diamond accents
- 30% love bling-heavy styles
- 24% keep it clean with plain bands
✨ Earring Styles
- 51% = Stud lovers
- 37% = Drop fans
- 32% = Chandelier drama seekers
💖 Personalization = EVERYTHING
- 69% said personalized jewelry is important or VERY important
- 64% want custom messages, initials, or meaningful dates engraved 📝
👥 About the Survey
- 2,000 US consumers
- Ages 25–60
- Household income: $75K+
- Demographic = balanced and brand-savvy
📅 The full results drop on June 7 at JCK Las Vegas… and let’s just say, birthstones are having a main-character moment. Don’t miss it! 🌟