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AIDI

Birds and Cicadas: How Natural Diamonds Amplify the Unique Appeal of Lab-Grown Gems

Exploring the Synergy Between Natural and Lab-Grown Diamonds in the Modern Jewelry Market

Inspired by the Song "Birds and Cicadas"

You soar proudly away, I rest on a leaf,Venturing into different worlds, yet never saying goodbye.

The moon over the ocean transforms my memories of yesterday,In my mature smile,
You have never once glanced.

You soar proudly away, I rest in the summer,Declarations unheard, repeated for many years,
The monsoon blows away the thoughts of the northern latitude,
Blowing away the whispered side faces,
Blowing away the singing poems.

Reflections on the Song and De Beers' Strategy Against Lab-Grown Diamonds:

  1. Ceasing Production of Lab-Grown Diamonds for Jewelry: De Beers has announced a shift away from producing lab-grown diamonds for jewelry, focusing instead on industrial applications. The intent is clear: to signal to lab-grown diamond producers that they belong in the industrial market, not in jewelry.
  2. Using Lightbox to Undermine Brand Value: Through its Lightbox brand, De Beers continues to devalue the brand worth of lab-grown diamond jewelry. The message is that no matter how hard lab-grown diamond brands try, they will never be considered luxury items, nor will they sit at the same table as natural diamonds.
  3. Eroding Confidence in Lab-Grown Diamonds: By causing steep price drops, De Beers aims to erode the confidence of lab-grown diamond producers, pushing them to a point of despair and causing jewelers to remain cautious and hesitant.
  4. Encouraging Internal Conflict: De Beers seeks to foster internal conflict within the lab-grown diamond industry. By stirring up emotions and creating tension, they can sit back and watch the turmoil unfold.

Listening to this song and reflecting on the lyrics, it almost feels like a commentary on the struggles of the lab-grown diamond industry. Perhaps I am overly sensitive due to my recent concerns for the lab-grown diamond producers, leading to a state of mental fatigue. In the end, cicadas have a short lifespan and can never become birds, soaring high in the sky. Cicadas can only sing and feed on tree sap.

Maybe from the beginning, lab-grown diamonds were never meant to be cicadas. They were always meant to be birds.

 

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