Angola Steps Onto the Global Stage: ENDIAMA and SODIAM Join the Natural Diamond Council
Angola is making waves in the global diamond industry. Its two key state-owned companies, ENDIAMA and SODIAM, have officially joined the Natural Diamond Council (NDC) starting July 1, 2025, with a bold $8 million investment.
The move signals Angola’s deeper commitment to responsible mining and strategic global marketing of natural diamonds. As the world’s third-largest diamond producer, Angola is stepping into a new leadership role.
“Our goal is to share the socioeconomic value of natural diamonds,” said Diamantino Azevedo, Minister of Mineral Resources. “By joining the NDC, we’re showing the world that Angola is here to lead.”
The $8 million will go toward global diamond promotion during the second half of 2025, aligning with the peak selling season. De Beers has pledged to match that amount, doubling the industry’s outreach power.
David Kellie, CEO of the NDC, welcomed the news: “ENDIAMA and SODIAM bring fresh perspective and passion. Their involvement will elevate our mission of showing the world the real value behind natural diamonds.”
Africa’s voice is front and center in this narrative. Through the NDC’s platforms, Angola will help shape how a new generation understands diamonds—not just as luxury items but as cultural and economic symbols.
“ENDIAMA and SODIAM joining is a statement,” said Richa Singh, NDC India & Middle East. “We’re not just marketing beauty—we’re marketing truth, heritage, and impact.”
Meet the Powerhouses
ENDIAMA, founded in 1981, manages Angola’s mining interests. It’s now expanding into refining, polishing, and even launching a national jewelry industry.
SODIAM handles sales and marketing for Angola’s rough diamonds. It ensures everything is traceable, ethical, and fair—connecting local mines to the global stage.
Together, they aim to turn Angola’s diamond wealth into long-term development through jobs, education, infrastructure, and healthcare.
By joining forces with De Beers, Rio Tinto, Petra, and others in the NDC, Angola is not just digging diamonds—it’s shaping the future of the industry.