Ace Jewelers has announced that it will be opening a new showroom in London this autumn.
The opening of the Mayfair location marks a moment of significant expansion for the Amsterdam-based and family-owned brand.
This will be the jeweller’s second showroom in London and will be overseen by Alon Ben Joseph.
The new site is housed in a London townhouse and, instead of a traditional retail format, will adopt the design of a private lounge in order to create an intimate environment for clients.
Ace’s full range of pieces will be available at the new location, specifically showcasing haute horlogerie and independent watchmaking.
Brands such as MING, J.N. Shapiro, Christiaan van der Klaauw,Sartory Billard, and Fears will all be on offer.
Alon Ben Joseph, CEO of Ace Jewelers, said: “We are proud to build on our heritage in Amsterdam and look forward to creating a new space forcollectors and brands in London.
“Our Mayfair showroomwill reflect our independent spirit and our commitment to fostering watchmaking culture.”