AIDI
AIDI

Association of Intelligent

Diamond International

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    • Home
    • About 
      • About AIDI
      • Structure
    • News 
      • Industry & Market
      • People
      • Jewelry Trends
      • Diamond Industry
      • Opinions & Insights
      • Events & Sponsored
    • Guide 
      • Lab-Grown Diamonds Guide
      • Lab-Grown Gemstones Guide
      • Jewelry Guide
      • Substainable Guide
    • GDC 
      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
      • Designers
      • Designer Review
    • ESG 
      • What is ESG
      • Our Approach
      • ESG updates
    • Work with us 
      • Stellar Retailers
      • Work with us
      • Consumer Guide
    • Policy 
      • Privacy
      • Media Co-op
      • Term of use
      • Terms and Conditions
      • Health & Safety
    • Subscription
AIDI
AIDI

Association of Intelligent

Diamond International

  • Home
  • About 
    • About AIDI
    • Structure
  • News 
    • Industry & Market
    • People
    • Jewelry Trends
    • Diamond Industry
    • Opinions & Insights
    • Events & Sponsored
  • Guide 
    • Lab-Grown Diamonds Guide
    • Lab-Grown Gemstones Guide
    • Jewelry Guide
    • Substainable Guide
  • GDC 
    • GDC
    • Industrial application
    • New to Diamond
  • Designers 
    • Designers
    • Designer Review
  • ESG 
    • What is ESG
    • Our Approach
    • ESG updates
  • Work with us 
    • Stellar Retailers
    • Work with us
    • Consumer Guide
  • Policy 
    • Privacy
    • Media Co-op
    • Term of use
    • Terms and Conditions
    • Health & Safety
  • Subscription
  • …  
    • Home
    • About 
      • About AIDI
      • Structure
    • News 
      • Industry & Market
      • People
      • Jewelry Trends
      • Diamond Industry
      • Opinions & Insights
      • Events & Sponsored
    • Guide 
      • Lab-Grown Diamonds Guide
      • Lab-Grown Gemstones Guide
      • Jewelry Guide
      • Substainable Guide
    • GDC 
      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
      • Designers
      • Designer Review
    • ESG 
      • What is ESG
      • Our Approach
      • ESG updates
    • Work with us 
      • Stellar Retailers
      • Work with us
      • Consumer Guide
    • Policy 
      • Privacy
      • Media Co-op
      • Term of use
      • Terms and Conditions
      • Health & Safety
    • Subscription
AIDI

7 NBA Stars Just Became the Face of Men’s Jewelry and It’s 🔥

David Yurman just signed seven NBA players as the new faces of its men’s jewelry line—and they’re bringing serious drip to the game.

Meet the squad:
🏀 Kyle Kuzma (Bucks)
🏀 D’Angelo Russell (Mavericks)
🏀 Jalen Green (Suns)
🏀 Jaime Jacquez Jr. (Heat)🏀 Kevin Love (Jazz)
🏀 Josh Hart (Knicks)
🏀 Seth Curry (Hornets)

This marks the first time Yurman has teamed up with pro basketball players—and it’s part of a bold push to dominate the men’s jewelry space. 💍💪

The partnership includes a three-part docuseries, where Kuzma, Russell, and Green open up about their grind, their growth, and how jewelry lets them flex who they really are.

The pieces? They’re decked out in the Chevron, Curb Chain, and Spiritual Beads collections—loud, adventurous, and unapologetically stylish.

Said Jalen Green:

“Jewelry is a super important way to express yourself. My style’s gotten louder—and Yurman fits right in.”

The docuseries launched July 9 and is streaming now on David Yurman’s site and YouTube.

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