💎 The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.
Ella Sophie is a California-based photographer who has worked with Tiffany & Co., Harwell Godfrey, Dorian Webb Jewelry, ECOS, and Teuscher Chocolates. With a background in fine art and fashion, she later transitioned into jewelry photography—a natural fit given her long-standing love of accessories.
📸 On her website, Ella showcases vibrant portraits, product shots, and cinemagraphs. Her style feels fresh and personal, moving beyond basic white-background catalog photography. As storytelling becomes vital for brands, jewelry photographers today must align creatively with a designer’s identity—not just technically deliver.
In this interview, Ella shares advice on hiring a photographer, how to prep for a shoot, and what a typical campaign really looks like.
1. How did you get into jewelry photography?
Ella: I started in fine art, moved to fashion, and eventually entered jewelry photography through friends and personal interest. I’ve always loved making things with my hands—beading, for example—so this transition felt natural.
2. Is it important to hire someone experienced specifically in jewelry photography?
Yes! Especially if you want accuracy in colors and textures. Photographing gemstones is intricate—sometimes it takes over 50 frames stitched together. If you want something more detailed than a phone snapshot, you need a specialist.
3. What should brands ask photographers before hiring them?
✨ Do you like their portfolio?
✨ Can you communicate well with them?
✨ Are they open to your vision?
✨ Do they offer references or have reviews?
4. Where should designers look for a photographer?
Try Google first, then cross-check social media. A good website tells you more than an Instagram feed ever can.
5. When is a brand ready to invest in pro photography?
Ideally after establishing a clear brand identity. That ensures consistency across shoots and collections. Expect to spend a couple thousand dollars. If you're pitching to stores or press, professional images are essential.
6. What if you're aiming for press coverage?
You’ll need a recent headshot and strong visuals. High-quality photography builds your brand credibility.
7. What is a typical "campaign" shoot like?
It varies, but usually, a full-day shoot includes models, props, and multiple people on set. Large brands may spend $50,000+, but smaller creative shoots can still be impactful with fewer resources.
8. Does location matter when hiring a photographer?
Not necessarily. Jewelry can be shipped, and remote shoots via FaceTime work too. Always ensure the photographer is trustworthy and insured.
9. Tips for shipping jewelry for a shoot?
📦 Ensure insurance covers transit
📦 Confirm the photographer has secure storage
📦 Use a service you trust
10. What trends have you noticed in jewelry photography?
Sand became popular after a big brand used it. More recently, diversity has increased: body types, ethnicities, and even older models are finally getting more representation.
11. A favorite shoot?
One early shoot featured chakra-inspired jewelry, where each concept was reinterpreted using fruits. Recently, she’s enjoyed creative shoots involving animals like koi fish.
12. Can you get good results with a phone?
🌞 Use bright, indirect light (shade on a sunny day)
🪵 Choose a repeatable surface—wood, marble, fabric
🎨 Stick to consistent colors and props
📁 Organize your image files from the start
13. How does licensing and image rights work?
Photographers usually retain copyright. Clients license images for use, typically 3–5 years. If you want lifetime use, it costs more. Licensing terms vary—ask early and get it in writing.
14. Can I keep using old images after the license expires?
Generally yes, for web archives or blogs. New ad use needs relicensing. Always credit your photographer—it helps relationships.