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AIDI
AIDI

AIDI

  • Home
  • About 
    • About AIDI
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  • GDC 
    • GDC
    • Industrial application
    • New to Diamond
  • Designers 
    • Designers
    • Jewelry Industry
    • Designer Review
  • ESG 
    • What is ESG
    • Our Approach
    • Shine differently
    • ESG updates
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      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
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      • Designer Review
    • ESG 
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AIDI
  • Beyza Arman

    Imagine slipping into one of Botticelli’s paintings and spending a day in that romantic Renaissance world he created. That’s what designer Beyza Arman (pictured) dreamed of as she created her jewelry company Peracas.

    Peracas is based in Milan, but its jewelry is crafted in Istanbul. Arman splits her time between the cities as she develops the brand she debuted in 2018. Peracas pieces are the jewels that would be worn by the fictional characters Arman envisioned as her muses, using Renaissance paintings and Greek mythology as her guides.

  • On a trip to Milan in 2018, Arman found a workshop making the kind of jewelry she wanted to own. She commissioned that workshop to create several pieces for herself, and she says when she wore them, friends and family asked if she could help them buy jewelry like that. Her idea for Peracas was born, like Botticelli’s Venus on a half shell.

    “I wanted to turn the designs I loved creating for myself into my work,” Arman says. “At first our production was based in Italy, but during the COVID period we transitioned operations to Istanbul, where we also opened our first flagship store near the Bosporus.”

  • Following the idea of slow fashion—apparel and jewelry meant to last more than one or two seasons—Arman focuses on craftsmanship for Peracas. One of her personal favorites from the brand is the pair of Adile earrings, with pearls representing grapes on the vine. The earrings are named in memory of Arman’s grandmother.

    “I cherished listening to her stories about the heirloom earrings and rings in her jewelry drawer, each piece carrying its own history and sentimental value,” Arman says. “The tradition of passing down jewelry through generations and the legacy it represents deeply inspires me and ignites my passion for this art form.”

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