Ruth N.Y. is her way of giving women unique jewelry that connects them to their youth, keys in on nostalgia, and brings experiential, maximal accessories to their wardrobes.

Ruth N.Y. comes to jewelry with a sense of humor as well. A great example is on the brand’s website, where it brags about its fun fine jewelry that serves as “heirlooms for your inner child,” a cheeky reference to a popular industry trope.