Adina Reyter

Adina Reyter
To succeed in life or jewelry, it helps to have supportive parents, great ambition, and lots of talent—but it also helps if you can get your jewelry pieces on actress Jennifer Aniston on one of the most popular television shows of all time.
“I took every job I had seriously and I was good at them. But you learn what you don’t want to do. I knew I didn’t want to sweep the floor of a movie theater my whole life,” Reyter says.
Reyter graduated from the University of California, Berkeley, and she got her first job in advertising in San Francisco. It was mostly doing ad sales for large companies, and it wasn’t exactly what Reyter expected she would do for a career.
“When I graduated, I didn’t have the luxury of coming back home. I had to work to pay my bills,” Reyter says. “I quickly realized that I wasn’t going to stay in advertising—I had to do something more creative.”
A Wall Street Journal article about a girl making beaded necklaces caught Reyter’s eye. In her free time, Reyter started taking classes, including a metalworking course that lit her up as an artist.
“I had the right piece at the right time on the right person,” Reyter says. “I was in my 20s. I had no money. I was living in a bad apartment with my husband. But that moment made it possible for me to scale from there, and I got my jewelry in some of the top stores in the country.”
Reyter laughs at the idea of overnight success or lucky breaks. Rather, the Los Angeles native says her rise came out of years of hard work, smart jewelry design, and a willingness to meet with clients—whether they are celebrities or not—and make jewelry pieces that they love to wear.

“I took every job I had seriously and I was good at them. But you learn what you don’t want to do. I knew I didn’t want to sweep the floor of a movie theater my whole life,” Reyter says.

Reyter graduated from the University of California, Berkeley, and she got her first job in advertising in San Francisco. It was mostly doing ad sales for large companies, and it wasn’t exactly what Reyter expected she would do for a career.

“When I graduated, I didn’t have the luxury of coming back home. I had to work to pay my bills,” Reyter says. “I quickly realized that I wasn’t going to stay in advertising—I had to do something more creative.”

A Wall Street Journal article about a girl making beaded necklaces caught Reyter’s eye. In her free time, Reyter started taking classes, including a metalworking course that lit her up as an artist.

“I had the right piece at the right time on the right person,” Reyter says. “I was in my 20s. I had no money. I was living in a bad apartment with my husband. But that moment made it possible for me to scale from there, and I got my jewelry in some of the top stores in the country.”

Reyter laughs at the idea of overnight success or lucky breaks. Rather, the Los Angeles native says her rise came out of years of hard work, smart jewelry design, and a willingness to meet with clients—whether they are celebrities or not—and make jewelry pieces that they love to wear.

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