De Beers has just unveiled “Origin,” a groundbreaking program that brings blockchain to the world of natural diamonds—finally giving your bling a digital birth certificate!
Every diamond in the Origin collection is uniquely traceable 🧬 thanks to blockchain, which records every step of a gem’s journey—from deep within the Earth to your finger. Now buyers can know exactly where their diamond came from, who crafted it, and how it impacts the communities it touched along the way. Talk about wearing a story 💍✨
“Consumers today want more than just sparkle—they want meaning,” says De Beers. And Origin delivers exactly that: transparency, ethical sourcing, and a next-gen approach to luxury.
Retailers aren’t left out either. They get access to exclusive merch tools, marketing help, and training designed to speak Gen Z and Millennials’ language of sustainability 🌱 and storytelling. Plus, Origin diamonds can be easily integrated into existing loose diamond programs—making it a seamless upgrade to any high-end collection.
This is more than a diamond. It's a movement 💫
De Beers isn’t just selling gems—they’re shaping the future of ethical luxury.